Public Service Poster Project
This project was focused on creating a public service poster campaign. I went through a series of discovery sessions and iterations to come up with the idea of "Smart phone vs Dumb driver", the slogan and final designs.
Poster 1. "Selfie time?" with the intention to prevent drivers from taking pictures while driving. This action is part of the millions of car accidents that are connected with device usage.
Poster 2. The purpose is to create conscience and help drivers think if they are being smart enough while driving.
Poster 3. It's a variation of Poster 1 with different colors and illustration.
